About Aristo

Aristo is an angel investor and IT enthusiast. He invested in Palantir, SpaceX, Virgin Hyperloop, Zebra Medical and others. He's also a member of AngelList and invested in several of its startups. Aristo has had 3 exits: 1) Airware, 2) Lyft and 3) Magisto. He is considered as very, very lucky to have sold his Airware shares just weeks before it's closure. His complete portfolio is listed in "Portfolio" page, under "Companies" header. Altogether he has invested in 14 startups, with 3 exits.

On February 2020 he joined Indogen Capital, an Indonesian based VC that counts Travellio, Spacemob, and FundPark as their portfolio. Pictured on the left is Aristo with Chandra Firmanto, General Partner of Indogen

Knowing that the future of our world hinges so much on economic growth, he sees technology as human kind's ultimate hope. He believes that tech revolution will be coming and bring the world to a new era of abundance, as progress in computer and software will spill over to the world of bricks and mortar.

This website is a canvas of Aristo's startup investment strategy. He believes that there is no reason that the future of technology will only be confined to Silicon Valley. The whole world is ripe for great startup investments. On the "Portfolio" page you will find Aristo's complete portfolio analyzed with some popular strategic management template like Business Model Canvas, etc.

On "Watchlist" page you will find some startups that are under Aristo's radar. Earlier page on the "Watchlist" analyzed the startups with popular strategic management template, with later page (3 and beyond) just listed the startups in a table. On the "Industries" page there's one that Aristo is currently interested about, which is "Property Startup".

Besides being an angel investor, Aristo is also a technology activist, voicing the importance of software engineering skills to build a nation. He is planning to set up a coding school in Jakarta, Coding Merah Putih.

Aristo is more than happy to find like-minded people with similar interest in this trend (AI, Startups investment,) whether related to Indonesia, or beyond. For further discussion, shoot me an email at aristo78@icloud.com

Aristo's failure

I believe that the most important purpose for memory isn't to remember the past, but that we might not repeat the stupid mistakes that we did, as often remarked by Prof. Jordan Peterson. So, I want to grace this section with the celebration of my failure as investor. Most of my investing sins are not sins of commission, but sins of omission. Boy, they're plenty. May this painful reminder serves its good purpose, to prepare me for the future.

Born in July, 1978, began serious investment in 2016/2017, I can regard the list below as my investment failures, for back then I should have known better, or should have an interest already in tech and investment trends, but I was too blind. Lesson learned: Don't miss the next AI trend!

Things I've missed

No Year Trends Investments
1 1970s-1980s First Generation of Silicon Valley

Intel go public 1971 (wasn't born yet), but Microsoft, Oracle go public 1986, Apple 1980. Dell, Compaq. Basically these are the semiconductor era, yet some Operating System like Microsoft already emerged. John Doerr is one success story in this era.

2 1990s-2000s Dot.com Bubble

Yahoo, Ebay, Paypal, Nvidia, Netscape, Amazon, yet also Apple, Microsoft, etc.

3 2000s After dot.com bubble

Google IPO, Palantir founded 2003, Paypal Mafia gained notoriety, I mean recognition. Don't forget Tesla and SpaceX. Salesforce IPO Saas Trend. Youtube founded 2005, acquired 2006 by Google. AWS (Cloud Trend) started 2006.

4 2010s Part 1 Mobile Part 1

Facebook IPO 2012, Apple creates iPod and iPad, also worth noting Bitcoin of blockchain technology. Clean tech went bust, Alibaba and Tencent IPO 2014, Shopify 2015 IPO. Netflix soared 2010-2019, Stamp.com soared 2014. Waze acquired 2013 by Google, Whatsapp acquired 2014, Instagram acquired 2012, Affirm founded 2012.

5 2010s Part 2 Mobile Part 2

Uber, Gojek, Lyft, Stripe, Airbnb, Grab, Tokopedia, Mobileye acquired by Intel 2017, DeepMind acquired 2014, Stemcentrx acquired 2016. Spotify IPO 2018.


Closing Bell Indonesian Stock Exchange

Aristo Pariadji's real name is Aristo Purboadji, but he's more known as Aristo Pariadji due to his father, Rev. Pariadji, a renown Pastor in Indonesia. Aristo served as Jakarta City Council from 2014-2019, before ventured into startup investment world.

On October 28th, 2016, which is Indonesian Youth's Pledge Day, Aristo was invited to officiate the closing bell of Indonesia Stock Exchange. Aristo gave a fiery speech abouth the role of the youth in economic development in Indonesia. Failure to develop our country would be tantamount to offsetting the independence that was wrought by our founding fathers' selfless sacrifice. To Aristo, independence is not a one time event, but an on-going process, a journey. As explained so eloquently and so pointedly by Peter Thiel:

"Well, I think that it's very hard to see how anything like the kinds of societies we have in Western Europe, the United States, could function without growth. I think the way sort of a parliamentary republican democracy works is you have a group of people sitting around the table, they craft complicated legislation, and there's a lot of horse trading, and as long as the pie's growing, you can give something to everybody. When the pie stops growing, it becomes a zero sum dynamic, and the legislative process does not work. So, the sort of democratic types of parliamentary systems we've had for the last 200, 250 years have mapped on to this period of rapid growth. We had sort of a very bad experiment in the 1930s where the growth stopped, at least from the economic sense, and the systems became fascist or communist. It doesn't actually work".

Aristo believes that these 3 things are ingredients of human progress in the realm of politics, economic and science which are 1) Democracy, 2) Free Market and 3) Technology, three domains consecutively pioneered by John Locke, Adam Smith and Isaac Newton. Those three historical forces first pointed out by Charles Kleiber the proponent of Transdisciplinarity. It is Aristo's most fervent desire and longing that Indonesia that will rise in all of those most important social domains.

Also stressed is the fact that there are three factors of growth as explain by Robert Solow: 1) Labor, 2) Capital, and 3) Technology, of which technology is the most sustainable. This is of course related to Aristo's passion for upgrading Indonesia's technological talent with his Coding Merah Putih coding course, and One Man, One Laptop movement. Of all the the things that are deficit in Indonesia that the government should tackle as first priority, it is the skillful developer deficit, according to Aristo.

Aristo was accompanied by his brother, Argo Pariadji, who is also active in startup investment community, especially in Europe and Middle East area. Below you can see the excerpt of the video:


Follow the Leader

Founders Fund

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The duo of Marc Andreesen and Ben Horowitz is a dynamite. Ben Horowitz is the author of "The Hard Thing about Hard Things".

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