Aino Analysis

The Business Model Canvas

Key Partners

  • GAMA Multi Group
  • Trans Jakarta, MRT
  • NTT& Indogen

Key Activities

  • What is a Payment Gateway, example emerchantpay: https://www.youtube.com/watch?v=GUurzvS3DlY
  • Building the Transportation Ticketing Solution that create inter-usability, inter-modality, & inter-operability
  • Operating Payment Gateway is one of the key success factor to expand the cashless transaction acceptance in society
  • TWC Project, take over Telkom Project
  • Jasa Penyedia Central Clearing House System (CCHS) PT. MRT Jakarta

Value Proposition

  • Aino Payment Solution is enabling less cash payment in a city for a better life with information insight
  • A cashless payment solution provider from various source of fund, various payment media, and various payment devices integration
  • tailored for the segment of public transportation, tourism, retail, and other government public services.

Customer Relationship

  • G2B & B2B Project Tender
  • Success metrics: Data Performance, Data Rekanan, TransJakarta
  • Payment Gateway SLA (Service Level Agreement): kuantitatif, jam/argo, berapa lama boleh down?

Customer Segments

  • Public Transportation
  • Theme Park, Zoo, Museum
  • Tap&Go, Parking, Retail, Toll Road

Key Resources

  • Aino is holding certification of Information Security Management System (ISMS) related to System Development, Data Processing & Network Operations, Settlement Processes and Reconciliation Processes on Payment Gateway Services from E-Money Issuers
  • Aino is holding a Payment Gateway License from The Central Bank of The Republic of Indonesia
  • National Payment Gateway Offline

Channels

  • GAMA, Indogen
  • On Board with big Players

Cost Structure

  • Hardware
  • Terminal?
  • Gate
  • Tap-- TransJakarta
  • Pintu dorong Kaki Tiga: TurnStyle

Revenue Streams

  • AFC system On Premise & Cloud Solution
  • E-Ticketing On Premise & Cloud Solution
  • Retail Solution
  • E-Payment Integration
  • Monthly Maintainance fee
  • Subscription fee
  • Transaction Fee
  • Terminal Sewain Maintenence
  • 0.02% tapping Aino MRT
  • Tourism Spot 0.2%
  • Merchant Discount Rate berapa%?
  • Transaction & Processing Fee: As Payment gateway function Aino charge MDR Processing Fee range from 0,7 – 2% per transaction and also redeem voucher per transaction
  • Device Rent - Infra as a service: Aino Provide terminals to customers and charge monthly for device and 2nd level maintenance services
  • Turnkey project: For Government Body or Large Company, On Premises Solution with Setup, Installation Maintenance Contract
  • Subscription - Software as a service Aino on cloud services for ticketing transport, tourism and loyalty platform as a service, monthly subscription fee for the customer, no need capital expenditure

SWOT

Strength

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Weakness

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Opportunities

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Threats

  • Competitor: STI, NuTech, Delapita, Delameta

Porter's 5 Forces

Threats of New Entry

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Threats of Substitute Products

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Competition
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Bargaining Power of Customer

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Bargaining Power of Supplier

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PESTEL

Politic

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Economy

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Social

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Technology

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Environment

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Legal

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Business Model Canvas

Value Proposition

Revenue Stream

Cost

Key Resources

Key Partners

Key Activities

Customer Segments

Channels

Customer Relationship

Monopoly Characteristic

Proprietary Tech

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Network Effect

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Econ. of Scale

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Branding

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7 Questions of Business

Engineering Question

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Timing

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Monopoly

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People

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Distribution

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Durability

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Secret
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